ETC Process – Enquiry

ETC Process – Tentative

ETC Process – Conversion

Sales Process & Touch Points

Site Inspection Guidelines – Walk In

Site Inspection Guidelines – Tentative Hold – No Proposal

Site Inspection Guidelines – Tentative Hold – Proposal Received

Cross Selling Procedure

Follow Ups – When & Why

Confirmation & Taking Payments Procedure

Event Schedule Procedure

Conversion Reporting Procedure

Sales Reporting Procedure

Event Management Process

Filing & Management Systems

Proactive Sales Procedure

Strategic Event Calendar Procedures

Closing Sales

Feedback and Closing Files

Account Management

Checklists and Reporting

… many many more

Your venue's guide to foolproof Event Sales


‘How do I do this? Is there a procedure for that?’

Imagine your venue has not only every procedure created for your Enquiries and Conversions, but your Sales & operation procedures for your Events department. After a simple meeting with you we will ascertain exactly what procedures you will require for your Manual utilising our experience with small and high-level venues throughout Australia.


Ensuring we tailor these procedures specifically to your business; your Event Sales will not only increase but the processes will be smoother and easy to follow. Staff do turnover and with your personalised Event Manual you will ensure that your business is not affected when this takes place. Just some of the examples of procedural content includes:

Watsons Bay Boutique Hotel

  • Black Facebook Icon
  • Black Instagram Icon
  • Black LinkedIn Icon

<script type="text/javascript">
    (function(e,t,o,n,p,r,i){e.visitorGlobalObjectAlias=n;e[e.visitorGlobalObjectAlias]=e[e.visitorGlobalObjectAlias]||function(){(e[e.visitorGlobalObjectAlias].q=e[e.visitorGlobalObjectAlias].q||[]).push(arguments)};e[e.visitorGlobalObjectAlias].l=(new Date).getTime();r=t.createElement("script");r.src=o;r.async=true;i=t.getElementsByTagName("script")[0];i.parentNode.insertBefore(r,i)})(window,document,"","vgo");
    vgo('setAccount', '799702161');
    vgo('setTrackByDefault', true);


  © Copyright WE SURGE 2021.  All Rights Reserved