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4 week course

1.5 hours per week

Online at your own time

Email & Website Enquiries take up over 90% of the way we receive first contact from a potential client, and I have found that only 20% of our clients are utilising these enquiries to the best of their ability. I  have the tips and tools to ensure you are maximising the use of these enquiries – resulting in a more streamlined customer journey along with increases in conversions and revenue for the business. ‘cause hey – upskilling you in this department will only increase the happiness you will have in your job role.


About the Converting Events & Weddings Course

After you’ve completed the Event & Wedding Sales 101 course, you will have all the necessary training to move on and develop your skillset in the Converting Events & Weddings course. Here we will deep dive into this crucial area of event and wedding job roles, give you the understanding and the knowledge required, the process and tools you will need to start increasing your conversion rates & business revenue. We will also train you and give you in the reporting tools for the business owners – and let’s face it – a whole lot more fun in the day to day of the Event & Wedding Sales Space.


What will you learn?

In this fun, interactive and live training, you'll learn:


  • Understanding Follow Ups

  • Techniques on How, When and Why to Follow up

  • Creating your Events Pipeline

  • Understanding and finding opportunities in your Personalised Events Pipeline

  • How to maximise revenue on your Calendar Events

  • Understanding your Customer Journey

  • Create your personalised customer & event manager journey for your business

  • Site Inspection training – the when and the when not to promote this

  • How to present confidently at Site Inspections

  • The “Essay” Site Inspection theory – to increase conversions

  • Using all of these tools to convert more of your Enquiries


Plus take home:

  • Follow Up Procedure

  • Personalised Event Pipeline

  • Personalised Customer Journey & Event Manager Journey

  • Site Inspection Tools (increase conversions)




When are the next 2021 courses?

COMING SOON! Sign up for the next course now!


Why choose the Converting Events & Weddings course?

Learning simple techniques to - quite simply - convert more of your enquiries is priceless. This course will not only give you a well rounded experience of proven processes for managing your enquiries, but also the training and confidence to produce better results!


Who are you?

Hospitality Staff

Junior Event Coordinators

Event Coordinators

Wedding Coordinators

Event Managers

Wedding Planners

Senior Event Managers

Event Sales Managers

Marketing Coordinators

Marketing Managers

Business and Venue owners


"Only costs

4 coffees per day!"

Content delivered to your inbox each week. Complete the training and activities at a time that suits you. No makeup required!